Brian Lahr

Why One Life?

I’ve always had a passion to help people live the best life they possibly can. After 10+ years in the financial services industry, I felt gravely dissatisfied with the culture of the financial services industry– and I realized that dissatisfaction stemmed from a client experience that was much more money-centered than life-centered. That realization provided the inspiration I needed to take a major risk and build my own company and mission.

The One Life team is trained to help you clarify your life values and goals so that we can create a relevant and realistic plan for your money. What I love most about our team is that they are passionate about holding me and each other accountable in practicing what we preach. They keep me focused on my family’s core values and drive the same accountability in the lives of all of our clients so that every client we serve has the potential to make the most of their One Life.

Core Values

Faith, Family, Health, Adventure, & Laughter

Brian Lahr is the President and Founder of One Life Financial Group, Inc. He established One Life Financial to empower meaningful change in the personal and financial lives of his clients by providing a holistic, life-centered approach to financial planning. In addition to leading the One Life team, Brian serves as a financial life planner to a select number of households in the Twin Cities area and around the country.

Areas of Experience

  • Life planning and goal setting
  • Cash flow coaching
  • Plan development and portfolio strategy
  • Wealth management
  • Company retirement plan investment advice
  • Education planning
  • Employer benefits guidance
  • Estate and legacy planning
  • Insurance planning
  • Retirement coaching and planning
  • Social Security planning
  • Tax minimization
  • Transition planning (business, divorce, death, home purchase, long-term care, etc.)

Business Owners, Medical Professionals, Corporate Managers & Executives, and Baby Boomers make up the majority of Brian’s financial planning practice.

About Brian

After running a small business for three years, then graduating from St. John’s University, Brian worked as a financial advisor with two large broker/dealers. In addition to serving his clients, Brian was dedicated to the training and development of new and experienced advisors who were looking to develop more satisfying client relationships in the context of financial planning. He relished the opportunity to help other advisors transition from a sales-based model to a Financial Life Planning approach that would help enhance the experience and results for clients and advisors alike.

In 2011, Brian founded One Life Financial Group and grew a culture of advisors and team members who embrace the opportunity to have an impact on one life, one day at a time.

Brian loves spending time with his four children, Gracie, Greta, Elin, and Hunter. Outside of work, he can be found at Orange Theory Fitness, hanging out with his small group at church, or doing pretty much anything outdoors (gardening, bonfires, leading a trip to the Boundary Waters Canoe Area, tossing/kicking a ball in the backyard or hiking a new trail).

Brian also supports Feed My Starving Children as a volunteer, donor, and fundraiser. In 2015, Brian established “Giving Hope” at One Life, a program designed to combat world hunger and provide hope to those in need through the efforts of Feed My Starving Children. Thanks to our clients and team members, the Giving Hope program has provided more than 120,000 meals to children through donations and fundraising efforts.